KENA’s new collection is created with the idea of timeless classics at its heart.
Minimalist yet expressive knitwear is designed to last beyond a single season. Each piece is created to keep you warm while offering the comfort of quality natural materials and thoughtful design that can be worn and appreciated for years to come.
The new collection brings together KENA’s signature simplicity, softness and timelessness with distinctive details that give each piece its own character. We believe in creating garments that are not dictated by passing trends, but instead become lasting favourites in your wardrobe.
At the heart of the new collection is the KENA logo, transformed into a distinctive repeating pattern.
For us, the logo is more than simply a graphic mark. It carries its own story, meaning and character. Within its form meet a touch of mystery, history and symbolism – layers that give the logo meaning beyond its visual appearance.
Now, this symbol has found its way into our knitwear, becoming a pattern that runs through the new collection and gives it a recognisable KENA identity.
But what is the story behind the KENA logo? Why does it have this particular form, and what meaning does it carry?
We’ll explore the story behind it in our next journal post.