Natural & carefully handcrafted knitwear from a Nordic island


KENA is a natural knitwear brand that was brought to life on a idyllic island in the arm of the North Atlantic Ocean, on the Estonia’s largest island Saaremaa. Pine trees, junipers and sea – this is where time stops and whisper has an echo.

KENA is more than just a brand – it’s a way of  life and its goal is conscious and sustainable living .  Ethically  and carefully handcrafted natural knitwear is inspired by the island’s nature wild and rugged beauty and  handicraft heritage of the Nordic people .

Brand name

Kena is the word that islanders using problably the most of all and it means more than just “nice”, the word captures the feeling when everything is really good and even better. Everything is nice  all the time here, on the island Saaremaa.

Pure materials that we love


Wool is a protein fibre formed in the skin of sheep – it’s 100% natural.

Wool has a large capacity to absorb moisture vapour next to the skin, making it extremely breathable.

Thanks to its hygroscopic abilities, wool constantly reacts to changes in body temperature, maintaining its wearer’s thermophysical comfort in both cold and warm weather.

Wool is naturally safe. True wool allergies are rare and wool does not promote the growth of bacteria.

Wool also has a naturally high level of UV protection.


Organic Cotton is cotton that is grown without using any chemical fertilizers or pesticides on it. Organic Cotton is health-friendly and environmentally-friendly pure material.

Organic Cotton can rightly be called the most skin-friendly, most soothing, and most harmless natural fiber.

KENA is using only high quality GOTS certified organic cotton.